Awards season often feels like an opportunity to heap endless praise on the already over-appreciated. By the time we get to the Academy Awards, it feels like you’ve seen the same people over and over again bounding up steps in suits and long gowns and getting emotional in front of a lectern ([Feigning surprise] “I haven’t prepared …
Corporate sponsorship tie-ups between sports associations and fatty foods or drinks brands have long been seen as misaligned relationships. McDonald’s’ sponsoring of the Olympics raised eyebrows among health groups and others who felt it impacted the event’s potential to inspire the world’s armchair sports fans and drive down global obesity. And while tobacco advertising has …
Social media is still seen as a novelty channel in business, isn’t it? New research has revealed that only seven per cent of managers consider social media skills to be important in the workplace. And fewer than 20 per cent of managers and Generation Y employees feel that the use of social media to create dialogue …