What makes an effective employee magazine? If we were to get right down to the nitty gritty, we could compile 100 tips for producing an engaging internal publication, but, for now, here is our list of the basic things you need to do to create a magazine that your staff look forward to receiving. Ensure …
A perfect match? Creating the right personal branding in sport
Andy Murray’s new brand was unveiled last week, ahead of the start of the Australian Open. It has received a lot of attention from the sports and design community alike, with the usual mix of positive and negative reactions. The brief was straightforward, but tricky to execute. He wanted his monogram to show his initials and …
Is proofreading online less important than in print?
Browsing the web this week, I was surprised by how many typos I spotted on marketing and communications sites. There weren’t hundreds or even dozens, but there were a couple of real clangers that made me wonder whether people take as much care to check content published online as they do a printed brochure or …