Corporate sponsorship tie-ups between sports associations and fatty foods or drinks brands have long been seen as misaligned relationships. McDonald’s’ sponsoring of the Olympics raised eyebrows among health groups and others who felt it impacted the event’s potential to inspire the world’s armchair sports fans and drive down global obesity. And while tobacco advertising has …
While working on an infographic earlier this month, I was thinking about the fundamentals of well-designed information. It’s easy to get carried away when creating an infographic and either put in too much data or over-complicate the design. Infographics are a fantastic medium to present statistics or dry information in an eye-catching and easily digestible …
Argyll and Bute Council learned a few things this week about PR, language, the power of social media and, importantly, empathy. Nine-year-old Martha Payne’s blog, NeverSeconds, on which she posts photos of her school lunches and rates them – while also helping raise money for school-feeding projects for those living in poverty (latest total: £91,000) …