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A perfect match? Creating the right personal branding in sport
Branding, Design

A perfect match? Creating the right personal branding in sport

Andy Murray’s new brand was unveiled last week, ahead of the start of the Australian Open. It has received a lot of attention from the sports and design community alike, with the usual mix of positive and negative reactions. The brief was straightforward, but tricky to execute. He wanted his monogram to show his initials and …

Artful Dog - 20th January 2015
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