Negotiate your way – what Andy Murray teaches us about communications

Negotiate your way – what Andy Murray teaches us about communications

If you’re British, enjoy tennis and watched Andy Murray’s quarter-final match against the impressively slick-haired Spaniard Fernando Verdasco, you may have caught yourself screaming “Come on!” at the TV, with a couple of fist pumps thrown in. It was a tense final set, with Verdasco matching the Scot on every point. Perhaps, ultimately, Murray’s awareness …

Making a meal of PR

Making a meal of PR

Argyll and Bute Council learned a few things this week about PR, language, the power of social media and, importantly, empathy. Nine-year-old Martha Payne’s blog, NeverSeconds, on which she posts photos of her school lunches and rates them – while also helping raise money for school-feeding projects for those living in poverty (latest total: £91,000) …