Social media is still seen as a novelty channel in business, isn’t it? New research has revealed that only seven per cent of managers consider social media skills to be important in the workplace. And fewer than 20 per cent of managers and Generation Y employees feel that the use of social media to create dialogue …
The Twitter trolling debate this week will not put at ease internal communicators already concerned that social media will have a negative affect on morale and work. But are they right to worry? Are corporate forums a pit of employee angst and grievances, populated by whingers and timewasters? I’ve found one of the biggest barriers …
Argyll and Bute Council learned a few things this week about PR, language, the power of social media and, importantly, empathy. Nine-year-old Martha Payne’s blog, NeverSeconds, on which she posts photos of her school lunches and rates them – while also helping raise money for school-feeding projects for those living in poverty (latest total: £91,000) …