Joanne Edwards Millinery – logo development

London-based milliner Joanne Edwards rebranded her business in 2014 and needed a logo that was chic, subtle and contemporary, and reflected her elegant and sophisticated products.

Working closely with Joanne, Artful Dog designed the new logo for Joanne Edwards Millinery. We developed a number of ideas, eventually adapting an existing font to create something unique. The new logo is used on the company website, marketing materials and hat box labels. Artful Dog also designed the company’s business cards.