Imperial Private Healthcare – staff and patient magazine

Imperial Private Healthcare, the private sector arm of Imperial College Healthcare NHS Trust, commissioned Artful Dog to provide a design concept for a 24-page consumer-focused magazine for staff and patients.

The View launched in 2017, aiming to leave readers with a greater understanding of what Imperial Private Healthcare does and the wide range of medical issues it supports, and reassure patients that it provides the right expertise and offers excellent customer service.

Through real-life stories and spotlights on medical specialisms, the content focuses on research and innovation, the knowledge of respected consultants and world-class facilities.

The magazine is available in high-quality print in Imperial Private Healthcare’s London-wide locations; as an online interactive magazine, with additional functionality and animated graphical elements; and a responsive easy-to-read version for smartphones.