Imperial Private Healthcare – Make a Difference branding
In 2014, Imperial College Healthcare NHS Trust launched a new internal awards programme, recognising employees who, among other things, make an exceptional contribution towards providing excellent service to patients. Everyone employed by the Trust is eligible for a Make A Difference award and anyone can make a nomination – from colleagues and managers to patients and their families.
Artful Dog created the brand for the Make A Difference scheme and designed the printed collateral, including nomination forms, Thank You cards, certificates, badges and marketing posters and roll-banner. Our client wanted a brand that was simple, fun and accessible to everyone. The brand is based around a series of colourful illustrations. We created bespoke figures of doctors and nurses in eight typical roles across the Trust, including desk-based staff, receptionists, surgeons and radiologists.
An annual ceremony celebrates the best of the best from the previous year.
You can read more about the scheme on the Trust’s website.