FC Energía – website and brand guidelines

FC Energía is a group of local energy companies across Spain, offering a cost-price, sustainable energy solution that understands communities and local cultures. It supplies 100 per cent solar electricity from 20,000 solar plants across Spain.

As a start-up, FC Energía turned to Artful Dog to create its website in three languages and produce brand guidelines for each of the company’s partnerships with Spain’s football clubs. These documents are critical for clarifying how the logos, fonts and colours – which differ for each club it is paired with – should be applied across marketing, stationery and post-match press conference banners.

Artful Dog has also created sales and event collateral, adverts, web banners and stationery