Imperial Private Healthcare – Make a Difference branding

In 2014, Imperial College Healthcare NHS Trust launched a new internal awards programme, recognising employees who, among other things, make an exceptional contribution towards providing excellent service to patients. Everyone employed by the Trust is eligible for a Make A Difference award and anyone can make a nomination – from colleagues and managers to patients and their families.

Artful Dog created the brand for the Make A Difference scheme and designed the printed collateral, including nomination forms, Thank You cards, certificates, badges and marketing posters and roll-banner. Our client wanted a brand that was simple, fun and accessible to everyone. The brand is based around a series of colourful illustrations. We created bespoke figures of doctors and nurses in eight typical roles across the Trust, including desk-based staff, receptionists, surgeons and radiologists.

An annual ceremony celebrates the best of the best from the previous year.

You can read more about the scheme on the Trust’s website.

NHS-MAD-logo-3NHS-MAD-iilustrationsNHS-MAD-close-upNHS-MAD-postersNHS-MAD-nom-form-bothNHS-MAD-thank-you-closeNHS-MAD-thank-youNHS-MAD-certficateNHS-MAD-badge