Chateau Rouge – product packaging

Luxury food and drink retailer Chateau Rouge launched a new specialty tea range in late 2014 with packaging designed by Artful Dog. The range included a new tea blend, tins of tea bags and Chateau Rouge’s first coffee product.

The refreshed packaging incorporated existing imagery into labels for tea tins that can now be sold without outer carton packaging, making them a more environmentally friendly product. The design of the Barista Coffee packaging extends the tea label look and feel, but includes new imagery and colours to reflect its 100% Arabica Italian blend.

Chateau Rouge’s new product range was unveiled in Paris at SIAL, the world’s leading food exhibition. Artful Dog designed the exhibition stand and marketing cards that were attached to giveaway samples of the new tea bags.