Marie Curie – internal publication
Marie Curie’s internal publication plays a critical role in keeping all the charity’s stakeholders – from researchers, healthcare professionals and trustees to shop volunteers, fundraisers and office staff – up to speed with fundraising, research, policy and strategy developments. Stories show where people work, what they do and how they do it.
Artful Dog has worked on two major relaunches of Marie Curie People – first as a tabloid newspaper and, in 2015, as an A4 magazine.
In 2013, Marie Curie needed to redesign the monthly publication to better engage readers with a modern design and new content ideas. Artful Dog created a contemporary design, making the newspaper visually engaging, with more white space, an expanded colour palette and a more varied treatment of photography and fonts. Eye-catching design elements and prominent calls to action were used to break up copy and help readers absorb important information at a glance.
We proposed content ideas to increase reader involvement and introduce different perspectives from across the organisation. We established themed sections to group together articles and improve reader navigation, giving Marie Curie People a familiar structure from issue to issue and supporting content planning.
In early 2015, for the charity’s rebranding, Artful Dog redesigned Marie Curie People once again – this time as a bi-monthly feature-led magazine.
Artful Dog has designed all issues of Marie Curie People since summer 2013, and supported the editorial team by writing and sub-editing news and features.