Imerys – I-Cube: operational excellence programme
Imerys, a provider of mineral-based specialty solutions, required a suite of internal communication materials for its operational excellence programme, I-Cube. These will being used during the four-year scheme to inform employees of I-Cube’s aims, progress and success stories.
Working within brand guidelines, Artful Dog created campaign collateral and a suite of templates to be used globally by site managers and I-Cube team members. After first developing the I-Cube look and feel, we produced posters explaining the programme and core aims, both final and editable versions so that teams could translate the messages into local language. We then created templates for emails, Word documents and Powerpoint presentations, and developed newsletter templates.
We also produced a guide to using the different elements, and a detailed FAQs document on I-Cube.